Highly personalized and idiosyncratic, yet public places of mourning and memory, roadside shrines invite us to ask questions about their meaning and provenance. Sometimes referred to as Roadside Death Memorials, or RDMs, structures or installations of this kind have become commonplace in many parts of North America and elsewhere. The media plays significant attention to the RDM phenomenon and there are scholarly studies which focus on the social, legal, cultural, and psychological interpretations of their meaning. Folklorists, in particular, have struggled to understand RDMs in the context of widespread secularism. Unlike cemeteries, roadside shrines elude the religious ceremonial practices with which mourning was formerly imbued.